Archive for 2014

God Bless the B-Boy!

Published on: July 18, 2014
God Bless the B-Boy!

Some of you who joined us at the Dusk Dances 2010 picnic will recall an unforgettable group that captivated the audience – I Rock With THE ONE – if you missed it, here’s a sneak peak: http://bit.ly/1ssq4DM Among those whose hearts they touched, was Reni Walker, DNA’s social media strategist, writer and videographer – and…Read more


Summer party season – Marketing 101

Published on: June 19, 2014
Summer party season – Marketing 101

As the summer BBQ party season begins, we thought it would be fun to share some marketing related ‘pick-up-line’ scenarios with you. You may be on the receiving end of the pick-up-line, or be within earshot of someone using it – either way, you can use the list below to determine what marketing category the…Read more


With the increasing popularity of electronic devices, more people than ever are reading e-books.

Published on: June 5, 2014
With the increasing popularity of electronic devices, more people than ever are reading e-books.

According to Pew Research, 28% of Americans read an e-book in 2013. Amazingly, almost half of readers under 30 (47%) read an e-book last year while 35% of people between the ages of 50-64 had read one. With those two demographics strongly on board, it’s clear e-books are catching up to print books. With demand…Read more


DNA, Jones New York and Knightsbridge…a powerful partnership!

Published on: May 22, 2014
DNA, Jones New York and Knightsbridge…a powerful partnership!

All of us from DNA would like to thank our partners, Jones New York and Knightsbridge, as well as all of our wonderful guests for attending our May 8th event – Elevate your professional presence from inside and out – a resounding success! Special thanks go out to our presenters Tammy Heermann of Knightsbridge, Kelly Olsen from Jones…Read more


As a creative agency with more than 25 years under our belts, we’ve seen a lot of changes.

Published on: May 8, 2014
As a creative agency with more than 25 years under our belts, we’ve seen a lot of changes.

The digital medium has turned the marketing industry on its head and created online channels that did not exist less than ten years ago. It has caused marketers to shift budgets from traditional to digital channels, creating the ability to reach and personalize services and offerings to customers like never before. It is an exciting…Read more


Networking tips from a self-help junkie!

Published on: April 24, 2014
Networking tips from a self-help junkie!

Being an introvert in a job that requires you to stretch out of your comfort zone every single day can be pretty unnerving. Personally, I don’t like to impose on people nor do I like selling—and the sheer thought of having to “network” or “schmooze” in order to grow my business makes me want to…Read more


Celebrate Earth Day with 1 Billion Other Earthlings This Year!

Published on: April 15, 2014
Celebrate Earth Day with 1 Billion Other Earthlings This Year!

It might surprise you that for some people, April is more associated with the environment than taxes. April 22 is Earth Day (and the entire month is Earth Month) and this year 1 billion people in 190 countries will come together to push for action on climate change and support the 2014 theme, Greener Cities….Read more


Make complex information easy to digest by using infographics

Published on: April 3, 2014
Make complex information easy to digest by using infographics

An infographic is a visual representation of complicated concepts. Key facts and data are analyzed, sorted, arranged and illustrated in a format that‘s easy to follow and comprehend. Visualization creates engagement and supports understanding. Done well, infographics communicate ideas better and faster than the written word because we are visually wired. Compelling graphics will quickly…Read more


DNA’s Top 10 Tips for Annual Reports

Published on: March 6, 2014
DNA’s Top 10 Tips for Annual Reports

DNA’s Top 10 Tips for Annual Reports that distinguish your brand, tell your story and, frequently, win awards. To some, annual reports are just an expensive obligation. We disagree. In fact, for an average investor, the annual report is the only financial document they get from the company. It is also one of the key sources of information people…Read more


Cast your Vote, and Catch the Spirit of Dusk Dances

Published on: January 16, 2014
Cast your Vote, and Catch the Spirit of Dusk Dances

We’re thrilled to announce that long time DNA friend and client, Dusk Dances, is celebrating an important milestone in 2014 with its 20th anniversary. To show appreciation to the cast of people that made this possible, Dusk Dances is inviting all of its loyal fans and supporters to help choreograph the 2014 season program by…Read more