Archive for 2016

Pulse Check: The Importance of a Brand Audit

Published on: November 10, 2016

Imagine walking around not knowing if you’re in good health or bad. You also have no clue about the status of your relationships and are blissfully ignorant about what anybody thinks about you. Oh yes, you also haven’t the foggiest about whether you’re doing a great job at work or if your head’s on the…Read more


Our Event, “Building Your Brand—It’s Personal” Was a Hit!

Published on: October 25, 2016
Our Event, “Building Your Brand—It’s Personal” Was a Hit!

Last month, DNA hosted a fun event, Building Your Brand—It’s Personal! We were thrilled to see so many of our clients there and we had a great time mingling and reconnecting. For those of you who weren’t able to attend, we invited executive coach Shoana Prasad of Glenwood Consulting Group to talk about the importance…Read more


Design, Diversity, and Teens, Oh My!

Published on: September 23, 2016
Design, Diversity, and Teens, Oh My!

I have three teenagers. Mostly that means I find it very hard to keep food in the house. But it also means I try daily to respect them as the people they are choosing to be. I was a teen in the 80s and recall it as a particularly ghastly experience. (Does anyone remember being…Read more


DNA Presents: Building Your Brand – It’s Personal!

Published on: September 8, 2016
DNA Presents: Building Your Brand – It's Personal!

  Wednesday September 14th @ 6:00 pm Hudson’s Bay 2nd Floor Yorkdale Shopping Centre These days, it’s more important than ever to develop your personal brand. But how? According to dynamic coach and founder of Glenwood Consulting Group, Shoana Prasad, you do this by exploring how you want to present yourself to the world, by…Read more


DNA Is Growing! Welcome, Daniel!

Published on: August 18, 2016
DNA Is Growing! Welcome, Daniel!

Daniel Valdes is the newest member of the DNA team and we’re thrilled to have such a talented graphic designer and visual artist working with us! Born and raised in Cuba, Daniel graduated from El Alba, the Professional Academy of Fine Arts in Holguin then continued his studies at the Instituto Superior de Arte in Havana….Read more


Dusk Dances: Summer Enchantment in the Park

Published on: July 21, 2016
Dusk Dances: Summer Enchantment in the Park

  Withrow Park August 1–7 2pm / 7pm Nia Movement Workshops with Martha Randall Music by DoubleTooth 230pm / 730pm Dance Performances Dusk Dances is a lovely non-profit organization that brings dance to the people by performing in public parks throughout the city. This season kicks off at Toronto’s glorious Withrow Park the first week…Read more


We love our work…but winning awards is nice, too!

Published on: July 7, 2016
We love our work…but winning awards is nice, too!

We’re fortunate here at DNA to do what we love but when we win an award for doing something for a client as amazing as Delisle Youth Services (DYS)… well, that’s just the cherry on the sundae! Winner of the APEX 2016 Award for Publication Excellence! We’ve been fortunate to work with DYS for many…Read more


Emmanuel‘s Top 10 Favourite Things

Published on: June 23, 2016
Emmanuel‘s Top 10 Favourite Things

This is the fourth in our new regular blog series, Our Top 10 Favourite Things. Just a little window to help you get to know us better! Remember, we love to hear from you so tell us your favourite things on our social sites! DNA’s Creative Director Emmanuel Papadakis has more than 30 years’ experience…Read more


Paper School 101

Published on: May 26, 2016
Paper School 101

When it comes to printing, the paper you choose is an important factor in helping you to achieve the results you want. There are various factors to influence your decision as well as many choices to consider. It helps to understand the properties, finishes and paper weight. Recently, we attended Spicers Knowledge Workshop presented by…Read more


Why You Need to Use a Creative Brief

Published on: April 28, 2016
Why You Need to Use a Creative Brief

“Why are we even doing this?” Have you ever been asked that question by your boss about some communications initiative you’re working on? It’s a lousy feeling because it means the merit of your project is not self-evident. Creative briefs help eliminate this situation because they ask the tough questions right off the top and…Read more