• Brand Strategy
  • Marketing Communications
  • Visual Brand Identity
  • Corporate Materials
  • Advertising Campaigns
  • Website
  • Vehicle Graphics
  • Trade Show Booths

International Leak Detection

International Leak Detection (ILD®) is the leader in roof leak detection and waterproofing.  Their claim is based on 30 years of experience, proprietary Electric Field Vector Mapping (EFVM®) technology and a flawless track record for identifying and stopping leaks on some of the world’s most high profile and leak-sensitive buildings.  ILD’s message was not reaching the target market. 

Informed by its brand audit, DNA created the positioning statement “Shockingly Accurate”.  The statement was printed on everything from T-shirts to coffee mugs. They developed a marketing program and ad campaign featuring several of ILD’s high profile buildings (i.e. Empire State Building, Trump Towers, etc) and the message “ILD tested here” prominently displayed on their roofs.

DNA is developing a comprehensive brand strategy that will establish ILD’s as the sector leader based on performance metrics.

  •   Website Homepage

  • Corporate Brochure

  • Vehicle Wraps

  • Display Booth

  • Thank You Card