SCOPE OF WORK

  • Awareness & Fundraising
  • Advertising Strategy & Writing
  • Case for Fundraising Materials
  • Outdoor Advertising Campaign
  • Print Advertising
  • Event Materials
  • Annual Report
  • Booth Graphics
  • Indoor & Outdoor Signage

Trillium Health Centre Foundation

Trillium Health Centre is one of Canada’s largest leading academically-affiliated health centres.

The Trillium Health Centre Foundation (THCF) connects the needs and priorities of the Trillium Health Centre with donors who want to participate in improvements in patient care. In 2009, THCF launched an ambitious campaign to raise $110 million over seven years.

DNA conducted research that revealed donating time or money was inspired by the exemplary and “heroic” care people received from Trillium staff. The “hero” concept was born. DNA linked the “hero” concept to a call to action to “Give 110%”.  A superhero crest was created and applied to all materials.  Ads were created portraying staff and donors as superheroes. Social media was used to encourage visitors become involved.

Trillium is more than half way to its $110 million goal.

  •   Giving 110 Identity

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  • Direct Mail Promo

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  • Billboard & Transit Shelter Ads

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  • Outdoor Searchlight Call for Heroes & Youtube Video

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  • Series of Posters

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  • False Front Newspaper Cover

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  • Outdoor Posters

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  • Case For Support Kitfolder

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  • Case For Support Inserts

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  • Bike For Betty Transit Shelter Ad

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