SCOPE OF WORK

  • Brand Strategy
  • Corporate Identity & Writing
  • Advertising Campaign (Print)
  • Corporate & Sales Materials
  • Brand Guidelines
  • Powerpoint Templates
  • Vehicle Graphics
  • Trade Show Booths

xpedx

xpedx is the leading business to business distributor of packaging, facility and printing supplies in North America. It ran into challenges when they entered the Canadian market.

DNA conducted research and developed a high-impact branding launch program that was implemented within xpedx’s three-month timeframe. Having identified that printers placed great value on personal relationships, DNA created materials featuring sales reps and employees jumping with arms and legs out stretched to form an “x” for xpedx. The slogan “xpedx. Let’s grow” communicated the company’s commitment to helping printers increase their business.

The friendly “x” campaign was a fresh approach in the marketplace that created awareness and boosted new business sales from 30% to 90% of their goal within a year. The results generated, earned DNA an International Gold Quill Award of Excellence.

  •   Banner and Binder Brand Guide

  • Various Magazine Ads

    xpedexMagAds

  • Kitfolder

    kitFolder_2

  • Kit Inserts

    insertsExpedex

  • Direct Mail Postcards

  • Holiday Card with xpedx Gingerbread Man

  • Holiday Card Inside Options

  • Transport Truck Wraps

    truckExpedex

  • Employee Rewards Program Posters

    employeeRewardsExpedex

  • Promotional Beach Towels given out to Staff

    towels